University of Texas at Austin
McCombs School of Business McCombs School of Business

Jason Duan

Associate Professor

Department: Marketing

Contact Information

CBA 7.250

Jason Duan, Allen Zhuoxin Li, and Sam Ransbotham. 2020. Coordination and Dynamic Promotion Strategies in Crowdfunding with Network Externalities. Production and Operations Management 29(4), 1032-1049.
Liu, Zhuping, Jason Duan, and Vijay Mahajan. 2020. Dynamics and Peer Effects of Brand Revenue in College Sports. International Journal of Research in Marketing 37(4), 756-771.
Lizhen Xu, Jason Duan, Yu Jeffrey Hu, Yuan Cheng, and Yan Zhu. 2019. Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model. Information Systems Research 30(2), 616-635.
Dae-Yong Ahn, Jason Duan, and Carl F. Mela. 2016. Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach. Marketing Science 35(2), 284-303.
Lizhen Xu, Jason Duan, and Andrew B. Whinston. 2014. Path to Purchase: A Mutually Exciting Point Process Model for Online Advertising and Conversion. Management Science 60(6), 1392-1412.
Jason Duan, Leigh M. McAlister, and Shameek Sinha. 2011. Reexamining Bayesian Model-Comparison Evidence of Cross-Brand Pass-Through. Marketing Science 30(3), 550-561.
Jason Duan, A. E. Gelfand, and C. F. Sirmans. 2009. Modeling Space-Time Data Using Stochastic Differential Equations. Bayesian Analysis 4(4), 733-758.
Jason Duan and Carl F. Mela. 2009. The Role of Spatial Demand on Outlet Location and Pricing. Journal of Marketing Research 46, 260-278.
Jason Duan, M. Guindani, and A. E. Gelfand. 2007. Generalized Spatial Dirichlet Process Models. Biometrika 94, 809-825.
A. Kottas, Jason Duan, and A. E. Gelfand. 2007. Modeling Disease Incidence Data with Spatial and Spatio-Temporal Dirichlet Process Mixtures. Biometrical Journal 49, 1-14.
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