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Faculty/Staff Directory

George Huber

George Huber
CBA 6.482 (512) 471-9609
CBA 4.202 (512) 471-3676
Additional Titles:
Charles and Elizabeth Prothro Regents Chair in Business Administration Emeritus

Professor Emeritus



George P. Huber holds the Charles and Elizabeth Prothro Regents Chair Emeritus in Business Administration at the University of Texas at Austin and is an Endowed Research Fellow at the IC2 Institute. His research focuses on organizational learning and change and on managerial, group, and organizational decision making. Dr. Huber is a Fellow of the Academy of Management and of the Decision Sciences Institute and is a charter member of the Academy of Management Journals Hall of Fame. His pioneering article, The Nature and Design of Post-Industrial Organizations, was awarded First Prize in an International Prize Competition sponsored by The Institute of Management Sciences in 1983. His co-authored article, Fit, Equifinality, and Organizational Effectiveness was selected as the Best Article of the Year in the Academy of Management Journal for 1993. In 1993, his co-edited book, Organizational Change and Redesign: Ideas and Insights for Improving Performance, was published by Oxford University Press, and in 1995 his co-edited book, Longitudinal Field Research Methods: Studying Processes of Organizational Change, was published by Sage Publications. Sage Publications published his most recent book, The Necessary Nature of Future Firms: Attributes of Survivors in a Changing World, in 2004. Dr. Huber received his BSME and MSIE degrees from the University of Missouri and his Ph.D. from Purdue University. He has held full time positions with the Emerson Electric Manufacturing Company, the Procter and Gamble Manufacturing Company, the U.S. Department of Labor, and Execucom Systems Corporation, and has served as a consultant to many corporations and public agencies. Professor Huber has held full time faculty appointments at the Universities of Wisconsin, California, and Texas, and he has served as Associate Dean for Research in the Graduate Schools of Business at the University of Wisconsin and the University of Texas.


George P. Huber and Kyle Lewis. 2011. Cross-Understanding and Shared Social Theories. Academy of Management Review 36, 422-424.
George P. Huber. 2011. Organizations: Theory, Design, Future. in American Psychological Association Handbook of Industrial and Organizational Psychology, Chicago, Illinois: American Psychological Association, Vol. 1 Chap. 5: 117-160.
George P. Huber and Kyle Lewis. 2010. Cross-Understanding: Implications for Group Cognition and Performance (finalist for AMR Best Paper in 2010. Academy of Management Review 35(1), 6-26.
Schwarz, Gavin M. and George P. Huber. 2008. Challenging Organizational Change Research. British Journal of Management 19, S1-S6.
Jeffrey A. Martin and George P. Huber. 2004. Entrepreneurial decisions, in The Blackwell Encyclopedia of Management: Entrepreneurship, M. A. Hitt and R. D. Ireland, eds. Malden, MA: Blackwell, 69-72.
George P. Huber. 2004. The Necessary Nature of Future Firms: Attributes of Survivors in a Changing World. Thousand Oaks: Sage Publications.
Prithviraj Chattopadhyay, William Glick, and George P. Huber. 2001. Organizational Actions in Response to Threats and Opportunities. Academy of Management Journal 44, 937-955.
George P. Huber. 2001. Transfer of Knowledge in Knowledge Management Systems: Unexplored Issues and Suggested Studies. European Journal of Information Systems 10, 72-79.
Janet M. Dukerich, Mary Waller, Elizabeth George, and George P. Huber. 2000. Moral Intensity and Managerial Problem Solving. Journal of Business Ethics 24, 29-38.
Goutam Challagalla, Tasaddua Shervani, and George P. Huber. 2000. Supervisory Orientations and Salesperson Work Outcomes: The Moderating Effect of Salesperson Location. Journal of Personal Selling and Sales Management 20, 162-172.
George P. Huber. 2000. The Nature and Improvement of Organization Interpretations, in Proceedings of the Decision Support Working Group, Stockholm: International Federation for Information Processing.
George P. Huber. 2000. Transferring Sticky Knowledge: Unrecognized Issues and Suggested Studies, in Proceedings of KMAC 2000 - The Knowledge Management Conference, Birmingham, UK: European Operational Research Society.
Prithviraj Chattopadhyay, William Glick, Chet Miller, and George P. Huber. 1999. Determinants of Executive Beliefs: Comparing Functional Conditioning and Social Influence. Strategic Management Journal 20, 763-789.
George P. Huber. 1999. Facilitating Project Team Learning and Contributions to Organizational Knowledge. Creativity and Innovation Management 8, 70-76.
Kathleen Sutcliffe and George P. Huber. 1998. Firm and Industry As Determinants of Executive Perceptions of the Environment. Strategic Management Journal 19, 793-807.
George P. Huber. 1998. Synergies Between Organizational Learning and Creativity & Innovation. Creativity and Innovation Management 7, 3-8.
George P. Huber, Robert Kahn, and Harold Van Cott. 1997. Organizational Change and Redesign, in Enhancing Organizational Performance, D. Druckman, J. Singer, and H. Van Cott, eds. Washington, D.C.: National Academy Press, 11-38.
George P. Huber. 1996. Organizational Learning: A Guide for Executives in Technology-Critical Organizations. International Journal of Technology Management 11, 821-832.
Mary Waller, George P. Huber, and William Glick. 1995. Functional Background as a Determinant of Executive's Selective Perception. Academy of Management Journal 38, 943-974.
George P. Huber and Andrew Van de Ven, eds. 1995. Longitudinal Field Research Methods: Studying Processes of Organizational Change. Sage Publications.
Mary Waller and George P. Huber. 1994. Functional Background as a Determinant of What Executives Notice, in Best Papers Proceedings, Dallas, TX: Academy of Management Meeting.
D.H. Doty, William Glick, and George P. Huber. 1993. Fit, Equifinality, and Organizational Effectiveness: A Test of Two Configurational Theories. Academy of Management Journal 36, 1196-1250.
George P. Huber. 1993. Group Decision Support Systems as Aids in the Use of Structured Group Management Techniques, in Decision Support and Executive Information Systems, P. Gray, ed. Englewood Cliffs: Prentice-Hall.
George P. Huber and William Glick, eds. 1993. Organizational Change and Redesign: Ideas and Insights for Improving Performance. New York, NY: Oxford University Press.
George P. Huber. 1993. The Impact of Upper-Echelon Diversity on Organizational Performance, in Organizational Change and Redesign: Ideas and Insights for Improving Performance, G.P. Huber and William H. Glick, eds. New York, NY: Oxford University Press, 176-214.
George P. Huber, Kathleen Sutcliffe, and Chet Miller. 1993. Understanding and Predicting Organizational Change, in Organizational Change and Redesign: Ideas and Insights for Improving Performance, G.P. Huber and William H. Glick, eds. New York, NY: Oxford University Press, 215-268.
George P. Huber, Leonard Jessup, and Joseph Valacich. 1992. A Theory of the Effects of Group Support Systems on an Organization's Nature and Decisions, in Group Support Systems: New Perspectives, L.M. Jessup and J.S. Valacich, eds. New York, NY: Macmillan.
George P. Huber. 1992. How to Deal with Cognitive Style. MIS Quarterly 16, 153-154.
Chet Miller, William Glick, Yang-de Wang, and George P. Huber. 1991. Organizational Learning: The Contributing Processes and the Literatures. Organization Science 2, 88-115.
Cheat Miller, William Glick, Yau-De Wang, and George P. Huber. 1991. Understanding Technology-Structure Relationships: Theory Development and Meta-Analytic Theory Testing. Academy of Management Journal 34, 370-399.
George P. Huber. 1990. A Theory of the Effects of Advanced Information Technologies on Organizational Design, Intelligence, and Decision Making. Academy of Management Review 15, 47-71.
George P. Huber. 1990. A Theory of the Effects of Advanced Information Technologies on Organizational Design, Intelligence, and Decision Making, in Proceedings of the 1990 Symposium on Command and Control Research, U.S. Department of Defense and the Institute of Electrical and Electronic Engineers.
George P. Huber, Chet Miller, and William Glick. 1990. Developing More Encompassing Theories about Organizations: The Centralization-Effectiveness Relationship as an Example. Organization Science 1, 11-40.
Andrew Van de Ven and George P. Huber. 1990. Longitudinal Field Research Methods for Studying Processes of Organizational Change. Organization Science 1, 213-219.
William Glick, George P. Huber, Chet Miller, Harold Doty, and Kathleen Sutcliffe. 1990. Studying Changes in Organizational Design and Effectiveness: Retrospective Event Histories and Periodic Assessments. Organization Science 1, 293-312.
Sirkka L. Jarvenpaa, V.S. (Chino) Rao, and George P. Huber. 1988. Computer Support for Meetings of Medium-Size Team Working on Unstructured Problems: A Field Experiment. MIS Quarterly 12, 645-665.
George P. Huber. 1988. Effects of Decision and Communication Support Technologies on Organizational Decision Processes and Structures, in Organizational Decision Support Systems, R.M. Lee, A. McCosh, and P. Migliarese, eds. Amsterdam, North Holland: International Federation for Information Processing.
William Cats-Baril and George P. Huber. 1987. Decision Support Systems for Ill-Structured Problems: An Empirical Study. Decision Sciences 18, 350-372.
Richard Daft and George P. Huber. 1987. How Organizations Learn: A Communication Framework. Research in Sociology of Organizations 5, 1-36.
George P. Huber and Richard Daft. 1987. The Information Environments of Organizations, in Handbook of Organizational Communication, F.M. Jablin, L.L. Putnam, K.H. Roberts and L.W. Porter, eds. Beverly Hills, CA: Sage Publications.
Donde Ashmos and George P. Huber. 1987. The Systems Paradigm in Organization Theory: Correcting the Record and Suggesting the Future. Academy of Management Review 12, 607-621.
Mimi Hurt, Joyce Elam, and George P. Huber. 1986. An Examination of DSS Content in Major IS Proceedings, in Proceedings of the Seventh Annual International Conference on Information Systems, The Institute of Management Sciences.
Joyce Elam, George P. Huber, and Mimi Hurt. 1986. An Examination of the DSS Literature: 1975-1985, in Decision Support Systems: A Decade in Perspective, E. McLean and H. Sol, eds. Amsterdam, North Holland: The International Federation for Information Processing.
George P. Huber and Reuben R. McDaniel. 1986. Exploiting Information Technology to Design More Effective Organizations, in Managers, Micros, and Mainframes, Matthias Jarke, ed. New York, NY: John Wiley and Sons.
J. Clifton Williams and George P. Huber. 1986. Human Behavior in Organizations. South-Western Publishing Co.
George P. Huber. 1986. Strategies for Inducing University Units to Adopt Innovations, in Frontiers in Creative and Innovative Management, R. Kuhn, ed. Cambridge, MA: Ballinger Publishing Co.
George P. Huber and Reuben R. McDaniel. 1986. The Decision Making Paradigm of Organizational Design. Management Science 32, 572-589.
George P. Huber. 1985. Decision Support Systems: Perspectives and Research Needs, in IEEE Transactions on Systems, Man and Cybernetics, SMC-15,
George P. Huber. 1985. Participant Descriptions of Organizational Decisions: Temporal Stability and Response Order Biases. Academy of Management Journal 28, 943-950.
George P. Huber and Daniel Power. 1985. Retrospective Reports of Strategic-Level Managers: Guidelines for Increasing Their Accuracy. Strategic Management Journal 6, 171-180.
George P. Huber. 1984. Issues in the Design of Group Decision Support Systems. MIS Quarterly 8, 195-204.
George P. Huber. 1984. The Nature and Design of Post-Industrial Organizations. Management Science 30, 928-951.
George P. Huber. 1983. Cognitive Style as a Basis for MIS and DSS Designs: Much Ado About Nothing? Management Science 29, 567-577.
George P. Huber. 1983. Effects of Decision Support Systems on Government Policy Making and Organization, in Proceedings of the 17th Conference of the International Council for Automatic Data-Processing in Government Administration, Copenhagen, Denmark.
George P. Huber. 1983. Information Search and Acquisition in R&D Organizations: Some Empirical Results, in Proceedings of the 43rd Annual Meeting,
George P. Huber. 1983. The Design of Group Decision Support Systems, in Proceedings of the Sixteenth Hawaiian International Conference on Systems Sciences, Honolulu, HI: Association for Computing Machinery and IEEE Computer Society.
George P. Huber. 1982. Decision Support Systems: Their Present Nature and Future Applications, in Decision Making: An Interdisciplinary Inquiry, G.R. Ungson and D.N. Braunstein, eds. Boston, MA: Kent Publishing Co.
George P. Huber. 1982. Group Decision Support Systems as Aids in the Use of Structured Group Management Techniques, in Transactions of the Second Annual Conference on Decision Support Systems, The Institute of Management Sciences.
Daniel Power and George P. Huber. 1982. Guidelines for Using Key Informants in Strategic Management Research, in Proceedings of the 14th Annual Meeting, American Institute for Decision Sciences.
George P. Huber. 1982. Organizational Information Systems: Determinants of Their Performance and Behavior. Management Science 28, 138-155.
George P. Huber. 1981. The Nature of Organizational Decision Making and the Design of Decision Support Systems. MIS Quarterly 5, 1-10.
George P. Huber. 1980. Managerial Decision Making. Scott, Foresman, and Co.
George P. Huber. 1980. Organizational Science Contributions to the Design of Decision Support Systems, in Decision Support Systems: Issues and Challenges, G. Fick and R.H. Sprague, eds. Oxford, UK: Pergamon Press.
George P. Huber, Joseph Ullman, and Richard Leifer. 1979. Optimum Organization Design: An Analytic-Adoptive Approach. Academy of Management Review 4, 567-578.
Daniel Power and George P. Huber. 1978. Elicitations of Subjective Probability: Integration of Recent Findings, in Proceedings of the 10th Annual Meeting, American Institute for Decision Sciences.
David Gustafson and George P. Huber. 1977. Behavioral Decision Theory and the Health Delivery System, in Human Judgment and Decision Processes: Applications in Problem Settings, M. Kaplan and S. Schwartz, eds. New York, NY: Academic Press.
Larry Cummings, Michael O'Connell, and George P. Huber. 1977. Information and Structural Determinants of Decision Maker Satisfaction, in Managerial Control and Organizational Democracy, B.T. King, S.S. Streufert and F.E. Fiedler, eds. Washington, D.C.: Victor Winston and Sons.
Richard Leifer and George P. Huber. 1977. Perceived Environmental Uncertainty, Organization Structure and Boundary Spanning Behavior. Administrative Science Quarterly 22, 235-247.
George P. Huber. 1977. Predicting and Influencing Organizational Decisions. Systems, Man and Cybernetics Review 6.
Edgan Johnson and George P. Huber. 1977. The Technology of Utility Assessment: Issues and Problems. IEEE Transactions on Systems, Man and Cybernetics, SMC-7 5, 311-325.
Arthur Brief, Andre Delbecq, Alan Filley, and George P. Huber. 1976. Elite Structure and Attitudes: An Empirical Analysis of Adoption Behavior. Administration and Society 8, 227-248.
Larry Cummings, Michael O'Connell, and George P. Huber. 1976. Information and Structural Determinants of Decision Maker Satisfaction, in Proceedings of the First International Conference and Coordination and Control, Munich, Germany: North Atlantic Treaty Organization and U.S. Office of Naval Research.
Thomas Kochan, Larry Cummings, and George P. Huber. 1976. Operationalizing the Concepts of Goals and Goal Incompatibilities in Organizational Behavior Research. Human Relations 29, 527-544.
George P. Huber, Ramon Aldag, J. Rose, and D. Fryback. 1976. Quantitative Assessments in Decision Sciences: An Empirical Study of Some Possible Determinants, in Proceedings of the Eighth Annual Meeting, American Institute for Decision Sciences.
George P. Huber. 1976. Some Determinants of Organizational Decisions, in Proceedings of the 1976 Conference on Systems, Man and Cybernetics, Institute of Electrical and Electronic Engineers.
Michael O'Connell, Larry Cummings, and George P. Huber. 1976. The Effects of Environmental Information and Decision Unit Structure on Felt Tension. Journal of Applied Psychology 61, 493-500.
Thomas Kochan, George P. Huber, and Larry Cummings. 1975. Determinants of Intraorganizational Conflict in Collective Bargaining in the Public Sector. Administrative Science Quarterly 20, 10-23.
George P. Huber. 1975. Development of the Index of Medical Underservedness. Health Services Research 10, 168-180.
George P. Huber, Michael O'Connell, and Larry Cummings. 1975. Perceived Environmental Uncertainty: Effects of Information and Structure. Academy of Management Journal 18, 725-740.
Joseph Ullman and George P. Huber. 1974. Are Job Banks Improving the Labor Market Information System? Industrial and Labor Relations Review 27, 171-185.
Larry Cummings, George P. Huber, and Eugene Arendt. 1974. Effects of Size and Spatial Arrangement on Group Decision Making. Academy of Management Journal 17, 460-475.
David Gustafson, George P. Huber, and Andre Delbecq. 1974. Field Testing Medical Decision Aiding Systems. Human Factors 16.
George P. Huber. 1974. Methods for Quantifying Subjective Probabilities and Utilities. Decision Sciences 5, 430-458.
George P. Huber. 1974. Multi-Attribute Utility Models: A Review of Field and Field-Like Studies. Management Science 20, 1393-1402.
James Pappas and George P. Huber. 1973. Development and Use of Probabilistic Information for Short-Term Financial Planning: A Simulation Approach. Financial Management 2, 36-44.
Joseph Ullman and George P. Huber. 1973. The Local Job Bank Program: Performance, Structure and Direction. D.C. Heath and Company.
George P. Huber and Joseph Ullman. 1972. Effects of Feedback about Program Performance on Program Administrators, in Proceedings of the Fourth Annual Meeting, American Institute for Decision Sciences.
George P. Huber and Andre Delbecq. 1972. Guidelines for Combining the Judgments of Individual Group Members in Decision Conferences. Academy of Management Journal 15, 161-164.
George P. Huber and William Moy. 1972. Obtaining Subjective Probabilities for Solving Resource-Use Problems, in Proceedings of the 32nd Annual Meeting, Minneapolis, MN: Academy of Management.
David Ford, George P. Huber, and David Gustafson. 1972. Predicting Job Choices with Models that Contain Subjective Probability Judgments: An Empirical Comparison of Five Models. Organizational Behavior and Human Performance 7, 397-416.
George P. Huber, Rahman Daneshgar, and David Ford. 1971. An Empirical Comparison of Five Utility Models for Predicting Job Preference. Organizational Behavior and Human Performance 6, 267-282.
George P. Huber and David Gustafson. 1971. Development of Multi-Attribute Utility Models and Their Application in Medical Decision Making, in Proceedings of the Third Research Conference on Subjective Probability, Utility and Decision Making, London, England.
Robert Hoepfl and George P. Huber. 1970. A Study of Self-Explicated Utility Models. Behavioral Science 15, 408-414.
George P. Huber and Joseph Ullman. 1970. Progress Toward a National Job Matching Network, in Manpower, U.S. Department of Labor.
Charles Holt and George P. Huber. 1969. A Computer Aided Approach to Employment Service Placement and Counseling. Management Science 15, 573-594.
George P. Huber, Vinod Sahney, and David Ford. 1969. A Study of Subjective Evaluation Models. Behavioral Science 14, 483-489.
George P. Huber and Charles Falkner. 1969. Computer-Based Man-Job Matching Systems: Current Practice and Applicable Research. Socio-Economic Planning Sciences 3, 385-409.
George P. Huber. 1969. Designing Engineering Curricula, in Education Research and Methods, American Society for Engineering Education.
George P. Huber. 1968. Multiplicative Utility Models in Cost Effectiveness Analyses. Journal of Industrial Engineering 17-19.
George P. Huber and K. Jayachandran. 1968. Utility Concepts and Statistical Methods in Job Evaluation. Journal of Industrial Engineering 19, 247-252.
Gerald Nadler, V.K. Sahney, and George P. Huber. 1967. A Study of Measuring the Quality of Patient Care, in Proceedings of the 18th Annual Conference, Toronto, Canada: American Institute of Industrial Engineers.
George P. Huber, Gerald Nadler, and V.K. Sahney. 1967. Assessing the Quality of Patient Care, in Papers from the First Annual Congress on the Socio-Economics of Health Care, American Hospital Association.
George P. Huber. 1967. Implications of Organization Theory for Research Management. Research Management 10, 301-307.
George P. Huber. 1967. The Application of Behavioral Science Theory to Professional Development. Academy of Management Journal 10, 275-286.
George P. Huber. 1966. Quantitative Approaches for the Allocation of Engineering Manpower, in Annual Meeting of the American Society of Mechanical Engineers,

Professional Awards

Coauthor of Finalist paper for Best Article of the Year, Academy of Management Review2010
MOC Scholar, career award from the Managerial and Organization Cognition Division of the Academy of Management2005
Academy of Management Journals Hall of Fame2000
Academy of Management Fellow1994
Coauthor of Best Article of the Year, Academy of Management Journal1993
Recipient of the First Prize, 2nd Int'l Prize Competition, College on Organizations, the Institute of Management Science1983
Decision Sciences Institute Fellow1981