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Hyunkyu Jang

Hyunkyu Jang

Ph.D. Student

Department
Marketing

Biography

Sean Jang is a doctoral candidate in the Marketing department at the University of Texas at Austin, with a focus on consumer behavior. His primary research interest is in prosocial behavior. One study is concerned with how to elicit the closest approximations of actual behavior, examining whether indirect questions about how others will act (i.e., projective technique questions) or direct questions about how the respondent will himself act more closely approximate actual donation behavior. Sean received both his Bachelors of Business Administration, with a double major in Communication, and M.S. degree in Marketing from Seoul National University, South Korea. Prior to joining the Ph.D. program, he spent three years as a consultant at McKinsey & Company.