Areas of Specialization
The doctoral program in Marketing provides an opportunity for specialized study in one or more of the following areas:
Research focuses on issues related to the acquisition and retention of consumers, and consumers' consumption of goods, services, ideas, and experiences. The research both relies on, and contributes to, theory in marketing, psychology, sociology, and economics, and has practical relevance, answering questions that inform and improve marketing and public policy decisions, as well as individual-level consumer well-being.
Research focuses on issues related to firms’ strategies and behaviors, including issues such as innovation management, sales force management, distribution channels, market entry strategy, technology strategy, new venture marketing, customer relationship management, and marketing metrics. The research spotlights substantive real-world problems and generally, the insights from marketing strategy research have direct and actionable implications for marketing practice.
Research focuses on developing theoretical models and empirical methods for applied marketing problems, drawing from economic theory, statistics, econometrics, and computer science to uncover novel insights, challenge existing theory and advance marketing practice. The research combines computational advances, fruitful collaborations with industry and explosive growth in data availability; combined with strong student demand for analytical training portend a fulfilling academic career for those interested in quantitative marketing.
A wide variety of research designs are used and a mastery of both quantitative and qualitative data analysis techniques is essential.
Preparation and Qualifications
The Texas McCombs Marketing doctoral program assumes that students have a taken advanced courses to establish a reasonable mathematical, statistics and economics background. Adequate computer programming skills are necessary in coursework.
Prospective applicants are required to hold a four-year bachelor’s degree (does not require a formal degree in the area of study) or equivalent prior to starting the program.
There are no additional prerequisites or requirements for the Marketing department.
See Admissions for further information.
We prepare you to become an intellectual leader. The primary goal of the Texas McCombs Ph.D. program is to prepare students for exceptional academic careers. Over the last five years, McCombs Marketing Ph.D. alumni have gone on to excel at:
||St. Edward’s University
||University of Arizona at Tucson
||Texas A&M University
|Jerry Jisang Han
||University of Technology, Sydney
||Baruch College, City University of New York
||Kelly School of Business, Indiana University