Combs, IE Business School – Madrid, and ESADE Austin Chapters are pleased to invite you to this speaker series and networking event where ESADE’s Creativity Audit and C4Bi challenge will be introduced by Ramon Serrallonga, academic assistant in the ESADE Department of Economics, Finance, and Accounting.
Creativity Audit is a tool developed by Ferran Adrià and ESADE, led by Professor Marcel Planellas, to achieve the maximum efficiency in innovation and sustain it over time. It brings structure and quantitative analysis to evaluate innovation and give criteria for the creative process.
The Creativity for Business Innovation Challenge (C4Bi) is an international case competition designed to transfer Creativity Audit to companies and other organizations. It was launched in 2015 with Roca as the audited company. It followed with Hospital de Sant Joan de Déu in the 2016 edition, HP in 2017, and FC Barcelona in 2018. The feedback from the companies was that the challenge gave them clear lines to improve in their innovation endeavors.
In this speaker series and networking event, Ramon will demonstrate what the Creativity Audit is, and how to apply it to your own business. Learn more and RSVP!
Parking is available in the Robert B. Rowling Hall garage at 300 W. Martin Luther King Jr. Blvd. or at the AT&T Executive Education & Conference Center garage at 1900 University Ave. Standard rates apply.