Marketing classes at Texas Executive Education offer insight into marketing strategies and practices that are applicable to multiple departments across organizations. Hone your marketing tactics with classes that deepen your understanding of the impact of marketing on business operations.
Develop a thorough understanding of the concepts behind marketing strategy. Acquire a foundation for building internally consistent marketing campaigns.
Marketing of Innovations
Explore key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs and "intrapreneurs" who innovate and turn ideas into profitable finished products.
Figure out what your market really wants -- instead of just what they are telling you -- and learn how to follow through with the right product launched in the right way.
Price with confidence and approach pricing as a strategic asset and by implementing a combination of intelligent pricing policies and creative thinking.