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Robert Prentice


Department:     Business, Government & Society

Industry Areas:     Business Law

Research Areas:     Accounting Regulation and Liability, Business Ethics, Business Law, Securities Law

Robert Prentice

Robert Prentice is a professor of business law and business ethics in the Business, Government & Society Department.

His research focuses on various aspects of business law, particularly securities regulation, and upon business ethics, with a special focus on the psychology of moral decision making.

He is a contributor to the Ethics Unwrapped Video Series and Educational Program in the Center for Leadership & Ethics at McCombs.

He has received from his discipline’s professional organization, the Academy of Legal Studies in Business, both the early career award (1984) and the lifetime achievement award (2015). He has published more than 70 journal articles and has received more than 60 teaching awards. He is an inaugural member of both the University of Texas at Austin’s and the UT System’s Academies of Distinguished Teachers.

His research has appeared in leading legal journals, including the Northwestern University Law Review, the Georgetown Law Review, the Cornell Law Review, the Duke Law Journal, the Business Ethics Quarterly, and the American Business Law Review.





Texas Board of Regents Teaching Excellence Award



Eyes of Texas Award, Spring



McCombs Excellence in Education Award



McCombs Undergraduate Faculty Excellence Award



Named a “Favored Professor” by Order of Omega Honor Society



MBA Elective Faculty Honor Role, 2001, 2002



Robert A. Prentice and Cara Biasucci. 2018. Teaching Behavioral Ethics (Using “Ethics Unwrapped” Videos and Educational Materials). Journal of Business Law and Ethics Pedagogy 1(2).


Robert A. Prentice and Yousef A. Valine. 2015. Barriers to Achieving 'Credible Challenge'. RMA Journal 97(10), 30-34.


Minette Drumwright, Cara Biasucci, and Robert A. Prentice. 2015. Behavioral Ethics and Teaching Ethical Decision Making. Decision Sciences Journal of Innovative Education 13(3), 431-458.


Robert A. Prentice. 2015. Behavioral Ethics: Can It Help Lawyers (And Others) Be Their Best Selves? Notre Dame Journal of Law, Ethics & Public Policy 29, 35-85.


Robert A. Prentice. 2014. Teaching Behavioral Ethics. Journal of Legal Studies Education 31, 325-365.

Robert A. Prentice and Yousef A. Valine. 2013. Don't Kid Yourself, You're Biased. RMA Journal 95(10), 12-17.


Dain Donelson and Robert A. Prentice. 2013. Scienter Pleading and Rule 10b-5: Empirical Analysis and Behavioral Implications. Case Western Reserve Law Review 63(2), 441-509.


Robert A. Prentice. 2012. Good Directors and Bad Behavior. Business Horizons 55(6), 535-541.


David B. Spence and Robert A. Prentice. 2012. The Transformation of American Energy Regulation and the Problem of Market Power. Boston College Law Review 53, 131-202.


Robert A. Prentice. 2011. Moral Equilibrium: Stock Brokers and the Limits of Disclosure. Wisconsin Law Review 6, 1059-1107.


Robert A. Prentice. 2011. Permanently Reviving the Temporary Insider. Journal of Corporation Law 36(2), 343-389.


Robert A. Prentice. 2010. A Friend's Tribute: Gaylord A. Jentz-August 7, 1031-November 23,2009. American Business Law Journal 47(2), vii-ix.


Robert A. Prentice, ed. 2010. Gratuitous Promises, Encyclopedia of Law and Economics. Edgar Elgar.


Robert A. Prentice and Dain Donelson. 2010. Insider Trading as a Signaling Device. American Business Law Journal 47(1), 1-73.


John Hasnas, Robert A. Prentice, and Alan Strudler. 2010. New Directions in Legal Scholarship: Implications for Business Ethics Research, Theory, and Practice. Business Ethics Quarterly 20(3), 503-531.


Robert A. Prentice. 2009. Scheme Liability: Does it Have a Future After Stoneridge? Wisconsin Law Review 2, 351-419.


Robert A. Prentice. 2008. Stoneridge, Securities Fraud Litigation, and the Supreme Court. American Business Law Journal 45, 611-683.


Robert A. Prentice. 2007. Ethical Decision Making: More Needed Than Good Intentions. Financial Analysts Journal 6, 17-30.


Robert A. Prentice. 2007. Flatland, Ethicsland, and Legalland. Business Ethics Quarterly 17, 433-440.


David B. Spence and Robert A. Prentice. 2007. Sarbanes-Oxley as Quack Corporate Governance: How Wise is the Received Wisdom. Georgetown Law Journal 95, 1843-1909.


Frank B. Cross and Robert A. Prentice. 2006. Economies, Capital Markets, and Securities Law. Cardozo Law Review 28, 333-389.


Robert A. Prentice. 2006. The Inevitability of a Strong SEC. Cornell Law Review 91, 775-839.


Robert A. Prentice. 2005. "Regulatory Competition in Securities Regulation: A Dream (That Should Be) Deferred,". Ohio State Law Journal 66, 1155-1230.


Robert A. Prentice. 2005. A Student’s Guide to Sarbanes-Oxley. Thomson/West.


Robert A. Prentice and John R. Allison. 2005. Business Law: Text and Cases in the Legal Environment. Thomson Custom Publishing.


Robert A. Prentice. 2005. Securities Regulation. Thomson/West (under contract).

Robert A. Prentice. 2005. The Ethical and Legal Environment of Accounting. Thomson/West.


Robert A. Prentice. 2004. Teaching Ethics, Heuristics, and Biases. Journal of Business Ethics Education 1, 57-74.


Robert A. Prentice and Jonathan J. Koehler. 2003. A Normality Bias in Legal Decision Making. Cornell Law Review 88, 583-650.


Robert A. Prentice. 2003. Chicago Man, K-T Man, and the Future of Behavioral Law and Economics. Vanderbilt Law Review 56, 1661-1777.


Robert A. Prentice. 2003. Enron: A Brief Behavioral Autopsy. American Business Law Journal 40, 417-444.


John R. Allison and Robert A. Prentice. 2002. Business Law: Text and Cases in the Regulatory Environment 5th Custom Edition 2003. Cincinnati, OH: International Thomson Custom Learning.


Robert A. Prentice. 2002. Regulating Investors: A Behavioral Analysis. Duke Law Journal 51, 1397-1504.


Robert A. Prentice. 2002. Whither Securities Regulation? Some Behavioral Observations Regarding Proposals for Its Future. Duke Law Journal.


Robert A. Prentice. 2001. The Case for Educating Legally Aware Accountants. American Business Law Journal 38, 597-631.


Robert A. Prentice. 2000. The Case of the Irrational Auditor: A Behavioral Insight into Securities Fraud Litigation. Northwestern University Law Review 95, 133-220.


Robert A. Prentice. 2000. The SEC and MDP: Implications of the Self-Serving Bias for Independent Auditing. Ohio State Law Journal 61, 1597-1670.


Robert A. Prentice, Vernon Richardson, and Susan Scholz. 1999. Caught in the Web. The Financial Executive 15, 27-28.


Robert A. Prentice. 1999. Clinical Trial Results, Physicians and Insider Trading. Journal of Legal Medicine 20, 195-222.


Robert A. Prentice, Vernon Richardson, and Susan Scholz. 1999. Corporate Web Site Disclosure and Rule 10b-5: An Empirical Evaluation. American Business Law Journal 36, 531-578.


Robert A. Prentice. 1999. The Internet and its Challenges for the Future of Insider Trading Regulation. Harvard Journal of Law and Technology12, 263-364.


Robert A. Prentice. 1999. Y2K: Legal Implications and Future Repercussions. Information Systems: Frontiers, 141-153.

Robert A. Prentice. 1998. The Future of Corporate Disclosure: Fraud, the Internet, and Rule 10b-5. Emory Law Journal 47, 1-88.


Robert A. Prentice. 1997. Conceiving the Inconceivable and Judicially Implementing the Preposterous: The Premature Demise of Respondent Superior Liability Under Section 10(b). Ohio State Law Journal 58, 1325-1419.


Robert A. Prentice. 1997. Locating that "Indistinct" and "Virtually Nonexistent" Line Between Primary and Secondary Liability Under Section 10(b). North Carolina Law Review 75, 692-780.


Robert A. Prentice. 1996. Vaporware: Imaginary High-Tech Products and Real Antitrust Liability in a Post-Chicago World. Ohio State Law Journal 57, 1163-1263.


Robert A. Prentice. 1995. Can the Contributory Negligence Defense Contribute to a Defusing of the Accountants' Liability Crisis in Common Law Countries? Wisconsin Journal of International Law 13, 359-418.


Robert A. Prentice. 1995. Designing and Delivering a Course Entitled "Legal Regulation and Liability of Accountants". Journal of Legal Studies Education 13, 45-74.


Robert A. Prentice. 1995. Ex Turpi Causa Non Oritur Actio: Can the U.S. Borrow From Abroad a Doctrine to Ease the Tort Litigation "Crisis"? San Diego Law Review 32, 53-135.


Robert A. Prentice. 1994. Anatomy of a Fraud: Inside the Finances of the PTL Ministries. American Business Law Journal 31, 519-534.


John Langmore and Robert A. Prentice. 1991. Contribution Under Section 12 of the Securities Act of 1933: The Existence and Merits of Such a Right. Emory Law Journal 40, 1015-1107.


Robert A. Prentice. 1991. Section 12(2): A Remedy for Wrongs in the Secondary Market? Albany Law Review 55, 1-45.


Robert A. Prentice and John H. Langmore. 1990. Hostile Tender Offers and the Nancy Reagan Defense': May Target Boards 'Just Say No'? Should They Be Allowed To? Delaware Journal of Corporation Law 35, 377-481.


Robert A. Prentice. 1990. The Muddled State of Title VII's Application Abroad. Labor Law Journal 41, 633-640.


Robert A. Prentice. 1989. Front-End Loaded, Two-Tiered Tender Offers: An Examination of the Counterproductive Effects of a Mighty Offensive Weapon. Case Western Reserve Law Review 39, 389-453.


Robert A. Prentice. 1989. Section 12 of the '33 Act: Establishing the Statutory Seller. Alabama Law Review 40, 417-473.


Robert A. Prentice and John L. Langmore. 1989. Shareholder Alternatives to Hostile Takeovers: Restructurings, Auctions, and MacMillan II. Seton Hall Law Review 20, 4-76.


Robert A. Prentice and Brenda Winslett. 1988. Defamation and the Workplace. Communications and the Law 10, 29-38.


Robert A. Prentice and Mark Roszkowski. 1988. Reconciling Comparative Fault and Strict Liability: A Public Policy Analysis. St. Louis University Law Journal 33, 19-102.


Robert A. Prentice. 1988. Reforming Punitive Damages: The Judicial Bargaining Concept. The Review of Litigation 7, 113-165.


Robert A. Prentice and Jill J. Thompson. 1988. The Legal Blitz Against Accountants: An Analysis of Section 12. Kentucky Law Journal 76, 345-386.


Robert A. Prentice. 1988. The Roles of States in Tender Offer Regulation: An Analysis of CTS. Columbia Business Law Review, 1-87.


Robert A. Prentice and Brenda Winslett. 1987. Employee References: Will a "No Comment" Policy Protect Employers Against Liability for Defamation? American Business Law Journal 25, 207-239.


Robert A. Prentice. 1985. Expanding the Duty to Rescue. Suffolk Law Review 19, 15-54.


Robert A. Prentice. 1985. The Impact of Dirks on Outsider Trading. Securities Regulation Law Journal 13, 38-71.


Robert A. Prentice. 1984. Dillon v. Legg Comes to Texas. Texas Bar Journal 47, 383-390.


Robert A. Prentice and Paula M. Murray. 1984. Liability for Transmission of Herpes: Using Traditional Tort Principles to Encourage Honesty in Sexual Relationships. Journal of Contemporary Law 11, 67-103.


Robert A. Prentice. 1983. Choosing the Proper Structure for Your Business. Real Estate Business, 26-29.


Robert A. Prentice. 1983. Supreme Court Rhetoric. Arizona Law Review 25, 85-122.


Robert A. Prentice. 1983. Target Board Abuse of Defensive Tactics: Can Federal Law be Mobilized to Overcome the Business Judgment Rule? Journal of Corporation Law 8, 337-360.


Mark Roszkowski and Robert A. Prentice. 1983. The Sale of Business Doctrine: New Relief from Securities Regulation or a New Haven for Welshers? Ohio State Law Journal 44, 473-520.


Robert A. Prentice. 1981. Fernandez, The INS, and International Law. Immigration Newsletter 10, 6-10.


Robert A. Prentice. 1981. First Amendment Protection of Corporate Political Speech. Tulsa Law Review 16, 599-657.


Robert A. Prentice. 1981. Implied Rights of Action: Of Commodities and the Future. Wake Forest Law Review 17, 911-960.