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PK Toh

Associate Professor

Department:     Management

Research Areas:     Strategic Management

Puay PK Toh headshot


PK Toh is an associate professor of management at The University of Texas at Austin’s McCombs School of Business. He studies technology strategy, including value creation and appropriation in platforms and ecosystems; standard setting as a coordination mechanism; firm search for technologies; competition and innovation; and resource allocation.

A senior editor at Organization Science from 2017 to 2022, Toh is currently on the editorial boards of Strategic Management Journal, Strategy Science, and Strategic Organization. His research has been published in leading academic journals and has won several prestigious awards. He has also won multiple Best Reviewer awards and teaching awards. 

Toh has served as chair, organizer, or panelist in various conferences, junior faculty consortia, Ph.D. dissertation and doctoral consortia, and research committees. At UT, he serves as the strategy area coordinator and on several school-level and department-level committees. Prior to his academic career, he was a currency options trader at J.P. Morgan.

Toh earned a Ph.D. in strategy from the University of Michigan at Ann Arbor. Besides academic qualification, he has two advanced piano performance diplomas – Licentiate and Fellowship of the Trinity College of London.



Houston MBA Class of 2022 McCombs Amplifier Award for Diversity and Inclusion


EMBA Class of 2020 McCombs Amplify Award for Diversity and Inclusion


Distinguished Paper Award, STR Division, Academy of Management 2018.


Strategic Management Journal Outstanding Reviewer Award 2017


Strategic Management Journal Outstanding Reviewer Award 2016


Academy of Management Best Paper Award


Booz Allen Hamilton / Strategic Management Society PhD Fellowship for Best Student Paper Award