University of Texas at Austin
Conference Participants

Marketing Strategy Consortium

McCombs School of Business McCombs School of Business

2020 Marketing Strategy Consortium - April 2-5

Marketing Strategy Consortium 2020

The Marketing Strategy Consortium aims to engage PhD Students with state-of-the-art marketing strategy research and grow and strengthen the marketing strategy research community of scholars. The consortium will make an impact on the discipline by addressing (and potentially removing) current barriers, hence adding to the growth of the marketing strategy field. The event is future focused with a mission and theme that connects over 120 faculty and doctoral students. Participants will also include editors and important parts of the editorial teams of the premier outlets for marketing strategy (e.g., Journal of Marketing, Journal of Marketing Research, Marketing Science, and JAMS).

2020 Marketing Strategy Consortium Topics

2020 Marketing Strategy Consortium Topics

Co-Chairs: Sebastian Hohenberg, Leigh McAlister, and Raji Srinivasan, The University of Texas at Austin

Thursday, April 2, 2020 - Arrive at UT Austin in the evening

Friday, April 3, 2020 - Sessions 8:00 am - 6:00 pm, followed by dinner

Saturday, April 4, 2020 - Sessions 8:00 am - 6:00 pm, followed by dinner

Topics for Plenary Sessions (no concurrent sessions are planned):

1.  Raising the Profile of Marketing Strategy by Considering Multiple Perspectives

                Managerial Relevance

                Tradeoffs of Simple vs. Complicated

                On Rigor and Agility of the Review Process

                Endogeneity Adjustments

                Working with Survey Data

2.  Marketing’s Role within a Firm

3. Customer Relationship Management (CRM)

4.  Sales Management

5.  Innovation

6.  Marketing Channels

7.  B2B Marketing

8.  Marketing in the Age of Big Data

9. Financial and Social Value of Marketing

10.  Editors’ Advice:  JM/JMR/MktScience/JCR/JAMS



A block of hotel rooms has been reserved for April 2, 3 & 4, 2019 at the AT&T Executive Education and Conference Center. Click here to make your reservation online. Reservations can also be made using the contact information listed below. Please request the group rate using code MARSTR0420. The deadline to reserve hotel rooms is March 3, 2020.

AT&T Hotel & Conference Center
(512) 404-3600
1900 University Avenue, Austin, TX 78705

Additional Info

Additional Info


AT&T Executive Education and Conference Center 
1900 University Avenue
Austin, TX 78705


Parking is available in the AT&T Conference Center garage (20th and Whitis) or the Brazos Garage (MLK Blvd and Brazos).


Business Casual