2020 Marketing Strategy Consortium - Virtual Event - December 4-5, 2020
Consortium Goals and Approach
The Marketing Strategy Consortium aims to engage PhD Students with state-of-the-art marketing strategy research and grow and strengthen the marketing strategy research community of scholars. The consortium will make an impact on the discipline by addressing (and potentially removing) current barriers, hence adding to the growth of the marketing strategy field. The event is future focused with a mission and theme that connects over 120 faculty and doctoral students. Participants will also include editors and important parts of the editorial teams of the premier outlets for marketing strategy (e.g., Journal of Marketing, Journal of Marketing Research, Marketing Science, and JAMS).