University of Texas at Austin
McCombs School of Business McCombs School of Business

Senia Borden

Student Program Coordinator, Entrepreneurship Minor

Department: Management

Contact Information

GSB 2.130N

Biography Senia (“Sen-yuh”) is the Student Program Coordinator for the Entrepreneurship Minor where, among other duties, she oversees the Summer Entrepreneurship Institute and manages the Entrepreneurship Minor office’s student workers.

Prior to finding her way into higher education, Senia earned her B.A. and M.S. in Telecommunications from Indiana University with the goal of working production management in the media industry. After spending a year in Washington DC distributing political advertisements and working on a reality TV show, she moved back home to Indiana, where she worked as an accountant for a group of local record labels.

After a fortuitous encounter with the person who would become her supervisor, Senia began working as an academic advisor for The Media School at Indiana University. She found working in higher education quite fulfilling, but still wanted to move out of her home state. Thus, as COVID restrictions were easing, Senia and her perfect cat Ira drove the 1000 miles to Austin – an easy place to call home.

Her experience innovating in her roles at different companies, working in a role (reality TV) where the positive social impact was hard to find, and finding opportunities through seemingly random interactions makes Senia a proponent of the Entrepreneurship Minor’s mission of empowering students to innovate and transform society.