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Jacob Suher

Jacob Suher
CBA 7.202 (503-577-8974)

Ph.D. Student



Jacob Suher is a doctoral student in the Marketing department at the University of Texas at Austin. He received a B.S. degree in Economics from the University of Pennsylvania in 2009. Jacob previously worked with Dr. Herb Sorensen at TNS Retail & Shopper on R&D projects related to in-store shopper behavior.

His current research interests include unplanned decision making and consumption behavior. He is investigating the in-store drivers of unplanned purchases as part of a Marketing Science Institute research grant. Outside of academics, Jacob loves beer, barbeque, and bicycles.