New Product Marketing formerly Marketing of Innovations
Explore key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs and "intrapreneurs" who innovate and turn ideas into profitable finished products.
What distinguishes Winners from Losers? Just because your organization can develop and offer a new product or service does not mean that it should. Successful product launches have gone through a rigorous process and answered the hard strategic marketing questions: Who is the customer? What problem am I solving for them? How big is this market? How quickly is it growing?
Before you launch another new offering or a whole new business, explore with us the key marketing concepts, methods, and strategic issues relevant to going to market with a new innovation and turn ideas into profitable finished products.
Gain insight into marketing techniques and strategies to provide you with tactics that have company-wide impact.
Two-Day Concentrated Program
Registration begins at 8:00 a.m. and class runs 8:30 – 4:30 both days with a one-hour networking lunch included.
Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.
CEUs: Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.
Course Credits: 1.00
Hotel Information: Texas Executive Education classes qualify for discounted hotel room rates at the AT&T Executive Education and Conference Center on a limited basis. Discount code will be provided on the course materials page after class registration is complete.
Dr. Kapil Jain is a Senior Lecturer in Marketing and a Fellow at The Center for Customer Insight & Marketing Solutions at the McCombs School of Business. He is also the Assistant Chair of the Marketing Department.
Ben Bentzin is a Lecturer in Marketing at the University of Texas at Austin McCombs School of Business and co-founder/CEO of Interactive Health Technologies, LLC, www.ihtusa.com, an Austin company offering digital technologies for assessing physical fitness and motivating children and adults to self-manage their wellness.
"I loved the analogies provided. It really helps you put the learning into practice."
Product Marketing Engineer, National Instruments
03/07/17 - 03/08/17
AT&T Executive Education & Conference Center
1900 University Avenue
Austin, TX 78705
Ben BentzinKapil Jain
10/12/17 - 10/13/17