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Fostering Innovation and Creativity

UT Campus | $3,350


    How do you rigorously execute tried-and-true, well-thought-out strategies without crowding out creativity? This program focuses on the fundamental challenge of utilizing existing capabilities while exploring innovations to support the future. Discuss the challenges of simultaneous exploration and exploitation, plus tools and techniques to enable your team to execute and innovate at the same time.


Upcoming Sessions

There are no sessions of this course scheduled at this time. Please join our 'interest list' below to express your interest in the course, and stay informed on scheduling and updates.

What You'll Learn

Overview of Innovation

  • What is innovation?
  • The need for innovation in order to be more efficient and competitive
  • Why some organizations are better at innovation than others


Barriers to Innovation

  • Recognizing organizational barriers to innovation
  • Why many organizations and teams struggle to innovate
  • How even “innovative” companies can stagnate or decline because they didn't pursue, or couldn't capitalize on, new ideas


Stimulating Innovation

  • Innovating through design thinking
  • Developing an organizational framework for stimulating innovation
  • How to embed innovation capabilities into an existing organization and create a system for systematic innovation


Communication and Business Value

  • The power to drive innovation: How leaders can (de)motivate creativity
  • Generating new value through innovative business models
  • Developing leadership competencies around innovation
  • Creating a culture that stimulates innovation
  • Collaborating effectively across the organization to develop innovations
  • Ways to speak up with innovative ideas: why the merits of ideas are only half the equation


Attending this Course

  • Individuals

    This course is appropriate for anyone who wants to become a more influential leader.
  • Teams

    Organizations often send pairs or small teams, to support the launch of new initiatives.
  • Requirements & Credit

    There are no prerequisites for this course. Participants earn 1.4 CEUs and/or 14 CPEs for this course, as well as a certificate of completion. Our classes are available for university credit. Please contact us for more information.
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Relevant and timely information that will develop anyone in a leadership position.
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  • John Daly
    John Daly Headshot
    John Daly

    Liddell Carter Professor in the College of Communication

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  • Mellie Price
    Mellie Price MSTC Director
    Mellie Price

    Assistant Professor of Instruction in the McCombs School of Business

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  • Reimbursement Options

    Learn more about course credits and options for course reimbursement. Get tips on the best way to approach your manager and download a customizable template to facilitate making the ask.
  • Course Location

    In person courses take place at the AT&T Executive Education and Conference Center and adjoining Rowling Hall on the UT campus in Austin. These world-class facilities provide a comfortable and convenient learning environment, with direct access to the 40 acres of campus and within walking distance of downtown Austin. Live online and on-demand course options are available for many courses.
Leadership and Management

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