Leverage AI as a Catalyst for Innovation
The AI Masterclass is designed for C-suite executives, senior leaders, and rising next-generation leaders across industries who want to understand Artificial Intelligence (AI) as a catalyst for innovation and competitive advantage.
Over the course of 5 days, participants will gain the insights, frameworks, and executive-level tools needed to evaluate AI’s risks and opportunities, align investments with business strategy, and lead their organizations confidently through transformation.
Equip today’s executives – and tomorrow’s leaders – with the clarity, foresight, and confidence to adopt AI responsibly, turning disruption into innovation and sustained growth.
Upcoming Sessions
WHAT YOU'LL LEARN
Foundations and Creative Potential
- Explore the history of AI (how we got here), and how to distinguish between the various eras of technology to better predict future shifts.
- Learn the basics of using Generative AI tools to move from being a consumer of content to a creator.
Strategy, Hype, and Rapid Prototyping
- Learn how to build a tech-driven business strategy that uses innovation as a competitive advantage rather than just a buzzword.
- Cut through the “AI hype” to identify where the technology provides real-world business impact and ROI.
- Develop a “speed-to-market” mindset, gaining the skills to take a concept to a formal business pitch in just a few hours.
Technical Ecosystems and Leading People
- Learn the architecture of AI Ecosystems, understanding how different technologies (data, models, and apps) work together.
- Gain technical “Prompt-to-Prototype” skills, creating a working model of an AI solution.
- Explore the psychology of leading change, specifically how to manage employee fear and organizational resistance during an AI rollout.
Strategic Partners, Governance, and Risk
- Learn to use AI as a “Strategic Thinking Partner” to augment your own decision-making and cognitive abilities.
- Examine the legal landscape as it relates to AI, including corporate liability, IP protection, and regulatory compliance.
- Apply ethics and human-centered AI frameworks to ensure your tech remains responsible and unbiased.
Culture and The Roadmap
- Learn how to foster an “AI-First Culture” that encourages high adoption rates and continuous usage across all departments.
- Synthesize everything into a final AI Roadmap for Innovation, providing you with a concrete plan to execute once you return to your office.
Who Should Attend
The AI Masterclass is designed for senior leaders and executives who want to harness Artificial Intelligence as a driver of strategy, innovation, and long-term growth. It is ideally suited for the following:
- C-level executives and senior leaders seeking to align AI with organizational strategy
- Next-generation leaders preparing to take on executive roles in their companies
- Directors and managers responsible for innovation, digital transformation, or technology adoption
- Leaders across industries including corporations, startups, nonprofits, and government
- Entrepreneurs and business owners exploring AI for competitive advantage
Attendance Details
Team/Group Registration
Course Requirements
Course Credit
Participants earn:
- 2.8 CEUs
- 28 CPEs
- 2 Texas Executive Education Certificate Credits
Our classes are also available for university credit. Please contact us for more information.
Course Schedule
This course is 5 days long and takes place from 8:30am-4:30pm.
Instructors
Ben Bentzin
Salvador Cerón
Economist and consultant specializing in organizational strategy and governance. Partner at Ceron & Co., with international consulting and teaching experience at IE Business School.
Dr. Michael Housman
Technologist and data scientist recognized for bridging AI and human behavior. Former tech executive leading large AI teams; published widely and featured in NYT, WSJ, The Economist.
Andrés Ponce de León
Co-founder and CEO of Entropía.ai. Former Director General of Economic Analysis at Mexico’s Ministry of Foreign Affairs; has consulted for the World Bank and IDB. Holds an MPP from the University of Chicago and a BA in Economics from ITAM.
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