Fostering Innovation and Creativity

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Organizations recognize the need for innovation in order to be more efficient and competitive. But how do you rigorously execute tried-and-true, well-thought-out strategies without crowding out innovation and creativity? More than one “innovative” company stagnated and declined because they didn't pursue, or couldn't capitalize, on new ideas. This program focuses on the fundamental challenge of utilizing your existing capabilities while exploring innovations to support your future. You will discuss the challenges of simultaneous exploration and exploitation and learn tools and techniques to enable your organization and team to execute and innovate at the same time.

This class is available for university credit. Please contact Lynn Slattery at or 512.471.5893 for more information.

Managing People and Leading Teams

Equip yourself with the strategies and the management savvy to foster highly effective communication and collaboration.

Two-Day Concentrated Program

Registration begins at 8:00 a.m. and class runs 8:30 – 4:30 both days with a one-hour lunch break.

Austin, Texas

Enjoy proximity to the vibrancy of the campus and downtown Austin, and the innovative, business-friendly environment of the city.


    • Recognizing organizational barriers to innovation
    • Developing an organizational framework for stimulating innovation
    • Generating new value through innovative business models
    • Innovating through design thinking
    • Developing leadership competencies around innovation
    • Creating a culture that stimulates innovation
    • Collaborating effectively across the organization to develop innovations


  • What is innovation
  • Why do most organizations and teams struggle to innovate
  • Why are some organizations better at it than others
  • How can we embed innovation capabilities into an existing organization and create a system for systematic innovation
  • The power to drive innovation: How leaders can (de)motivate creativity
  • How to speak up with innovative ideas: why the merits of ideas are only half the equation

Additional Information

CEUs: Participants earn 1.4 CEUs and/or 14 CPEs for this course. A certificate of completion will be presented from Texas Executive Education.
Course Credits:


John Daly

Dr. John Daly is the Liddell Professor in the Moody College of Communication, Regents Distinguished Teaching Professor, and Texas Commerce Bancshares Professor of Management at the University of Texas at Austin.

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Luis Martins

Luis L. Martins is a Professor and Department Chair of Management and the Juanita Dreibelbis Fellow in Business at the McCombs School of Business at The University of Texas at Austin. He also serves as the Faculty Director of the MS in Technology Commercialization Program at the McCombs School of Business.

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Upcoming Sessions

Fostering Innovation and Creativity

Price: $2,950.00


03/10/22 - 03/11/22

2- Days

Rowling Hall 300 W Martin Luther King Jr Blvd Austin, TX 78701, Room Comal

John Daly
Mellie Price