Driving Business Performance through Marketing

This program is designed to help participants put theory into practice. It assumes an understanding of the fundamental concepts in marketing through previous courses or professional experience. Armed with the basics of marketing, you will be thrown into the simulation. Along with other participants in the workshop, you will manage the business for three years and make 12 quarterly decisions. Learn More

Entrepreneurial Marketing

Participants will learn to apply social media to entrepreneurial endeavors, analyze customer demographics, segment and position, and understand product and pricing. Learn More

Market Validation

Market Validation is a proven approach to reduce the risk of product failure. In this program, you will discover the strategy and tactics of conducting Market Validation and leave with a completed plan to conduct this process. Learn More

Marketing Strategy

Understanding markets and how you create value is a critical factor for your organization’s success. Designed to help you develop a thorough understanding of the concepts behind marketing strategy, you will leave with the foundation for building and benefiting from internally consistent marketing campaigns. Learn More

New Product and Service Creation

Examine three critical steps in launching new products or services, and learn to fully develop your product ideas into comprehensive, profitable business models for your organization's revenue growth. Learn More