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Academics

MSM students meet the growing demand for leaders who can design, develop, and manage IT solutions to create business/social value from emerging new information technologies. Students excel in deep learning, the Internet of Things, and blockchain.

See the MSM Curriculum

Explore MSM
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  • Intro to Academics

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ACADEMIC HIGHLIGHTS

  • Program Overview

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    Program Overview

    The MSM program is a 36-credit program where you'll learn XXXX and graduate in just 10 months.

  • Explore the MSM Courses

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    Explore the MSM Courses

    Take core courses like XXX and also choose electives to round out your class schedule.

    Learn More

  • Capstone Course

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    Capstone Course

    Info on MSM capstone

    See Capstone

  • Academic Calendar

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    Academic Calendar

    Check out the academic calendar for the MSM program.

    View Calendar

Faculty Spotlight

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  • Ethan Pew Headshot

    Ethan Pew | Director of MS Marketing Program

    Professor Pew earned his Ph.D. in marketing from the University of Colorado at Boulder in 2010 and is a fellow Texas McCombs BBA alum.
    See Ethan Pew's Profile

  • Andy Gershoff | Professor

    Dr. Gershoff has won both MBA and Ph.D. level teaching awards and has taught courses on marketing research, consumer behavior, services marketing, and the core MBA marketing management course.
    See Andy Gershoff's Profile
  • Ty Henderson

    Ty Henderson | Assistant Professor

    Dr. Henderson's research interests include sales promotion and branding strategy in the context of public goods, non-compensatory choice, Bayesian econometric methods and behavioral measurement technologies.
    See Ty Henderson's Profile
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First and Last Name, MSM 'XX

From the Classroom to the Workforce

  • Typical MSM Role

    Advisors and consultants armed with accounting knowledge are uniquely placed to help businesses achieve their strategic goals. Become the expert every consulting firm needs.Business Advisory / Management Consulting
    Explore This Path

  • Typical MSM Role

    With a comprehensive knowledge of financial accounting and a solid grounding in finance, you can work with companies to raise capital, provide strategic financial advice, and facilitate M&A transactions.
    Explore This Path

  • Typical MSM Role

    Forensic accountants are called in when financial wrongdoing or fraud is suspected. Interested in crime? Litigation? Combine your accounting knowledge with investigative skills in this high-stakes, fast-paced arena.
    Explore This Path

THE MSM EXPERIENCE

 

 

MS Program Director, Jade DeKinder, shares what makes the Master of Science in Marketing program a one-of-a-kind experience. At Texas McCombs, students get a traditional marketing education with cutting-edge data analytics training.

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