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MSM students meet the growing demand for leaders who can design, develop, and manage IT solutions to create business/social value from emerging new information technologies. Students excel in deep learning, the Internet of Things, and blockchain.

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  • Intro to Academics

    Lorem Ipsum text on MSM academics.


  • Program Overview

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    Program Overview

    The MSM program is a 36-credit program where you'll learn XXXX and graduate in just 10 months.

  • Explore the MSM Courses

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    Explore the MSM Courses

    Take core courses like XXX and also choose electives to round out your class schedule.

    Learn More
  • Capstone Course

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    Capstone Course

    Info on MSM capstone

    See Capstone
  • Academic Calendar

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    Academic Calendar

    Check out the academic calendar for the MSM program.

    View Calendar

Faculty Spotlight

  • Ethan Pew Headshot

    Ethan Pew | Director of MS Marketing Program

    Professor Pew earned his Ph.D. in marketing from the University of Colorado at Boulder in 2010 and is a fellow Texas McCombs BBA alum.
  • Andy Gershoff | Professor

    Dr. Gershoff has won both MBA and Ph.D. level teaching awards and has taught courses on marketing research, consumer behavior, services marketing, and the core MBA marketing management course.
  • Ty Henderson

    Ty Henderson | Assistant Professor

    Dr. Henderson's research interests include sales promotion and branding strategy in the context of public goods, non-compensatory choice, Bayesian econometric methods and behavioral measurement technologies.
MSM Student or Alumni Quote
Quote goes here - quote should tie into MSM academics.

From the Classroom to the Workforce

  • Typical MSM Role

    Advisors and consultants armed with accounting knowledge are uniquely placed to help businesses achieve their strategic goals. Become the expert every consulting firm needs.Business Advisory / Management Consulting
  • Typical MSM Role

    With a comprehensive knowledge of financial accounting and a solid grounding in finance, you can work with companies to raise capital, provide strategic financial advice, and facilitate M&A transactions.
  • Typical MSM Role

    Forensic accountants are called in when financial wrongdoing or fraud is suspected. Interested in crime? Litigation? Combine your accounting knowledge with investigative skills in this high-stakes, fast-paced arena.




MS Program Director, Jade DeKinder, shares what makes the Master of Science in Marketing program a one-of-a-kind experience. At Texas McCombs, students get a traditional marketing education with cutting-edge data analytics training.


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